Birdback Aims to Combine Loyalty, Payment Cards With Mobile :: Mobile Marketing and Commerce Strategies :: Yankee Group by | Feb 6, 2014 | News http://maps.yankeegroup.com/ygapp/content/fb7ae7acf7c544fda200148dc3801b93/51/DAILYINSIGHT/0?ygSrc=mobilenow&mkt_tok=3RkMMJWWfF9wsRojv6XIZKXonjHpfsX54u0kXqSylMI%2F0ER3fOvrPUfGjI4DScdqI%2BSLDwEYGJlv6SgFQrDFMbFu2LgPXRg%3D Usable News.