Retailers are looking to embrace new trends in technology but some merchants don’t know how to go about it.
Big companies like Starbucks, Kohl’s and Sephora know how to engage, reward and keep a loyal customer; how does an independent storefront keep up?
Which marketing channels does a storefront merchant currently use to promote offers?
Magazine ads, flyers, newspaper ads, in-app advertising, yellow pages, and in-store signage campaigns are all easily transferable, providing a direct reach to their customer’s mobile device when they are in range of the geo-fencing coordinates. Anyone with a storefront who runs any of the above mentioned campaigns should consider distributing them through the MobileSavings platform.
Restaurants should consider upgrading their customer communications by not only displaying daily specials on their outside sandwich board, but by also transmitting these specials directly to patrons’ mobile devices, using either iBeacon or geo-fencing capabilities to alert customers to these specific messages when they are either in range of the iBeacon or in a specific location that is relevant to the business – including near competing businesses.
Small business owners want to use a simple platform that meets their basic needs.
Our platform is an effective distribution channel that utilizes both Apple Passbook and Google Wallet to connect and engage with customer smartphones. This technology has now become an affordable one that merchants can use, requiring no app development or support costs. Merchants no longer need to worry about whether or not their app is compatible with the latest iOS or Android version, don’t have to care about screen display size/resolution, and don’t have to break the bank with an ongoing relationship with programmers to stay one step ahead of the curve.
Engage with core customers and integrate tech into existing advertising campaigns.
Retailers should include the ability to install a pass with every potential customer interaction. The reason that Starbucks and Sephora are so successful with customer engagement is that they make it a priority but they do it unobtrusively. Frankly, a hostess attempting to explain a mobile wallet drop-in to a customer who is trying to have a quick lunch and get back to work is a losing proposition. The alternative – table top signage on each table, placed where diners will see it and have time to peruse it while they wait for their food to arrive, is a much better implementation. A time and a place for everything!
Build steadily and see results.
Unless a business already has a huge customer base (like Sephora or Starbucks), do not expect overnight results. Inundating customers with multiple drop-ins does not create a good relationship with that customer. They’ll be swamped with notifications when they come into range of the iBeacons or location notifications. And likely delete all the drop-ins from their device. Work with a single pass — there is no limit to the number of times the graphics or the information on the pass can change, and it’s much easier to continue to craft a relevant message to customers than to turn them off to the process by overwhelming them with flotsam and jetsam.